GSK Launches New Panadol for Children


Posted on: Fri 23-01-2015

 
GlaxoSmithKline Consumer Nigeria Plc (GSK), in line with its aim to do more, feel better and live longer, has launched its Panadol Children's suspension and Scott's Cod Liver Oil Emulsion for kids to healthcare professionals.
 
To position the new brand, health professionals from different fields including paediatricians, general practitioners, nurses, pharmacists and other health workers were given firsthand experience at the event.
 
The endorsement and unveiling of the new offering was done by President Nigerian Paediatric Association, Prof. Adebiyi Olowu.
Marketing Director of GSK Consumer Nigeria Plc, Kerry Alexander, said: 'Panadol Children's Suspension provides fast and effective relief for pain and fever in children and is gentle on tiny tummies'. She also said: 'Scott's Emulsion, which comes in orange flavour, provides nutrients that contribute to growth and development, normal brain function and the maintenance of a healthy immune system in children.
 
According to Alexander, 'Scott's was produced in an emulsion form because it is easily absorbed and provides better results than other cod liver products in oil form'.
 
Speaking at the Launch, President, African Paediatric Association & Societies, Dr. Dorothy Esangbedo emphasised the role of Omega-3 fatty acids, Vitamin A and D and Calcium in the growth and development of children. She noted that the unique taste of Scott's Emulsion will allow for children to easily accept it and be willing to use it.
 
Senior Brand Manager, Scott's, Mrs. Adebimpe Osanyintuyi added that: "Moms now have excellent healthcare for helping their kids grow Strong, Bright and Healthy" while Dr. Davis Iyoha, Senior Brand Manager, Panadol, said Panadol Children's Suspension is suitable for children aged 3 months to 12 years and comes in a bottle with a child-resistant cap for added safety.
 
However, Dr. Muktar Yola, Consultant Neonatologist, National Hospital Abuja, counsel parents on the management of pain and fever in children, highlighting the role of children's paracetamol suspension and the best ways to relieve pain and fever. She noted that pain can be managed in different ways and for children the new Panadol Children has been proven to work better and faster.
 
By Raheem Akingbolu
This Day