Head of Branding and Digital Communications and Marketing at Apline Health

Posted on: Wed 23-11-2022

Role: Head of Branding and Digital Communications and Marketing

Name of company: Apline Health

Apline Health comprises of Lagos Executive Cardiovascular Centre, Cline Health and Chiron Hospital. AH is currently recruiting for a team member with strong digital branding, communications and marketing skills, inclusive of design skills.

Roles and Responsibilities:

Oversee the development and implementation of all aspects of all marketing programs; including PR, digital assets, and overall engagement initiatives as well as drive the adoption of best practices from campaign management, corporate communications, and integrated marketing strategies.
Development and implementation of marketing and advertising and PR campaigns.
Managing PR efforts and execution of events in achieving competitive differentiation and building brand loyalty.
Strategy and initiative execution of the formal launch and commissioning hospital.
Execution of community initiatives across media channels.
Ensure consistent corporate and product branding and image in all communication
Manage PR efforts and execute events to raise awareness with prospects, engage with partners and the community in achieving competitive differentiation and build brand loyalty.
Drive all marketing communication through content creation and creatives to provide
content across digital and offline channels
Ensure consistent internal and external communications that are aligned with the company strategy
Development of holistic brand marketing strategies in order to establish strategic direction and program positioning for AH’s hospital brands
Coordinating and management of marketing partnerships with media partners, and other external partners.
Execution of social media advertising, campaigns and execution of all ground events, sponsorships and promotions.
Supervision of the production process for all offline and online marketing materials.
Management of multiple external agencies and internal stakeholders in developing creative advertising, high-impact promotions, and media planning.
Management of all media timelines and execution of all marketing plans across all media channels, covering TV, Digital Media, Radio, and Print pan-Nigeria.
Ongoing periodic industry research and analysis across all global and local competition brands, trends and marketing techniques.
Carrying out audits and analysis on managed brand’s social media presence, digital advertising costs and ROI.
Developed monthly comprehensive reports and analysis on all fronts inclusive of competitive analysis, insights, brand sentiments etc.
Developed commercial opportunities with existing clients to help in maximizing the overall account and drive revenue growth.
Built a pipeline of future work and ensured that the company’s existing client revenue target was achieved.