Posted on: Thu 09-05-2024

The National Agency for the Control of AIDS (NACA) recently organized a one-day workshop aimed at empowering National Youth Service Corps (NYSC) members and selected interns with essential skills in creating impactful social media content.

The workshop held at NACA’s head office brought together vibrant and digitally savvy youths eager to utilize social media for positive change.

In her welcome address, the Director General of NACA, Dr. Temitope Ilori, highlighted the importance of social media in communication, advocacy, and community engagement.

Dr Ilori who was represented by Mrs. Toyin Aderibigbe, Head of Public Relations and Protocol at NACA, emphasized NACA’s commitment to utilizing social media to amplify its message, disseminate vital information, and promote meaningful dialogue on HIV/AIDS-related issues.

“We recognize the tremendous potential that lies within you. You, the vibrant and digitally savvy youths represent a generation that is intimately familiar with the language of social media, a language that holds the key to reaching and engaging large audiences like never before.

“In our increasingly digital world, social media has emerged as a powerful tool for communication, advocacy, and community engagement. Its reach knows no bounds, transcending geographical barriers and connecting us to individuals from diverse backgrounds.

“For us at NACA, utilizing the power of social media is a necessity. Whether it’s raising awareness about prevention methods, combating stigma and discrimination, or promoting access to testing and treatment services, social media provides us with a platform to make a tangible impact,” she said.

The workshop focused on crafting content that prompts tangible social behaviour change, aligning seamlessly with NACA’s goals.

Participants were equipped with tools and knowledge to develop content that captures attention and inspires action within communities.

By the end of the workshop, participants emerged as skilled content creators and volunteer advocates for NACA’s initiatives. They were encouraged to carry NACA’s message with pride and conviction, leveraging their reach and influence on social media platforms.

The Director-General commended participants for their commitment to serving communities and their willingness to embrace new methods of engagement.

She expressed gratitude for their dedication to the fight against HIV/AIDS and urged them to seize the opportunity to make a difference, suggesting one post, one share, and one action at a time.

SOURCE: THE SUN NEWSPAPER

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